Marketing with animated videos can help companies break new ground in their efforts to connect with various market segments. You have the chance to tell a story through video marketing, whether it’s about your merchandise or your clients. You can use videos to share inspiring messages with your audience and motivate them to take action. However, for video marketing to be effective and yield the desired results, it must be properly implemented.
Your marketing concept can be crafted by an expert video production company and brought to life. The agency can produce engaging animated videos that will effectively convey your message to prospects. Even more crucially, the videos won’t break the bank and can serve as long-term assets for lead generation.
Animation Keeps Viewer’s Attention:
Internet users have short attention spans and will only watch a video or read an article for this amount of time. The emotions evoked by animation are felt by the viewers. It starts conversations and makes your audience want to keep reading.
Furthermore, people are now accustomed to intrusive marketing advertisements. However, the animation is less well-known as a marketing tool. As a result, people are more likely to pay attention to animated videos than to traditional advertisements.
Original content produced by a professional animated video production company will grab people’s interest and easily convert viewers into followers and clients.
A fine example is Google Doodles. These cute animations just make us want to click on them.
Animation Videos are Fun:
People enjoy being entertained, even if they are talking business or getting educated. The more entertaining your video is on YouTube, Facebook, and other social media channels, the more people will share it. Animation raises the entertainment factor by ten points.
Watch this cute Miko animated video created by Shades and Motion to get inspired. It is sweet, funny, and entertaining. All it takes for a video to become popular and spread like wildfire through social media.
Make Others Feel Good About Themselves:
As we know, everything is digital now, so when you create social media videos, keep in mind that they will appear in the News Feed alongside a photo from a friend or a status update from a family member or any known person. If you want to increase the number of people who share and like your video, try to make it more appealing to the audience. People, after all, share things that make them look good in front of others.
Animation is versatile:
Some people still believe that cartoons are just for kids but it’s not. In contrast, modern animation is so diverse that it can appeal to people of all ages, with different educational, professional, and social backgrounds and more. Over the time of its 3 years history, Shades and Motion has created content for companies from various niches.
The most appealing aspect of animated content is that, unlike live videos, it can be easily adjusted and adapted for any audience, changed, and edited over time to precisely fit the vision of your followers and clients.
Make you relatable:
Do you want to raise awareness about a topic, catch the attention of viewers, or convince them that your service is a lifesaver, even if they have never heard of it before? The answer is animation or animation video.
Shades and Motion is one of the best animation company in Delhi (India) that has worked with numerous brands, and non-profit and educational organizations, and has assisted them with public campaigns. The secret is that animation makes any information easier to understand and your brand more approachable and relatable.
Given that social media is the most diverse platform for connecting with your audience, animated videos are the most effective marketing tool for engaging as many prospective customers as possible.
Complex Topics are Simplified by Animation:
Text or live videos cannot bring concepts to life as animated video can. Consider this: you can make your characters talk as much as you want, fly, or travel in time. You can use animation to demonstrate how mechanisms and processes work.
The team uses animation in the majority of their videos. It simplifies otherwise complex topics such as how food affects your brain or the physics of the “hardest move” in ballet
To Get You Started, Here Are Some Animated Video Tools:
ANIMATRON: a fantastic free online animation creator. It enables you to make your own animations from scratch you can also use the Market’s hundreds of pre-animated objects. The tool’s coolest feature is that it employs cutting-edge HTML5 technology. As a result, animations created in it will work on any device and browser.
ANIMOTO: a useful tool for making videos out of photos. It has a large number of templates. All you have to do is select a style and upload your images and text. The rest will be handled by the program.
The social media marketing campaign is the best way to connect with your global audience, become a household name, and expand your client base. Animated video content gives you the opportunity to stand out from the crowd and easily convert casual viewers into followers and customers.
You will be able to create a unique identity for your brand with the help of an animated video production company, a viral image that will be relatable, draw people’s attention, and make them want to learn more from and about you.
Q.1) Why is animation important in marketing?
Everyone processes information differently; by using animation, you can avoid using large amounts of text while also making it more appealing to your audience. This will allow you to communicate complex information and broad ideas to your audience in a more straightforward manner.
Q.2) Great, but Why an Animated Video?
Text or live videos cannot bring concepts to life as animated video can. Consider this: you can make your characters talk as much as you want, fly, or travel in time. You can use animation to demonstrate how mechanisms and processes work
With so many videos competing for viewers’ attention, it’s becoming increasingly difficult for businesses to cut through the noise.
Another talking head or an uninteresting explainer video will not suffice. You require engagement, and an animated video will assist you in obtaining it.
Q.3) How Effective Will Video Marketing Be?
By the end of the year, consumer internet video traffic will account for 80% of all internet traffic worldwide. The internet will be dominated by video. The primary medium through which internet users will consume information will be video.