2024 Social Media Trends You Need to Know About

Social media is a very new concept in this era and the most common way of entertainment. But, the social media landscape is constantly evolving, and staying ahead of the curve is crucial for any brand or influencer looking to make a splash. We at Shades and Motion are also trying to stay ahead of time. And as we dive into 2024, here are some key trends you need to be aware of. Have a look below to get a brief idea. 

Things to keep in mind while working on Social Media in 2024. 

1. The Return of the Long-Form

While short-form video content continues to reign supreme, there’s a growing appetite for deeper dives. Platforms like YouTube and Instagram are pushing long-form content options, allowing creators to tell more intricate stories and establish authority. We create such content that is as per the mark. Our long form of content can be highly catchy and will automatically attract your audience. 

2. Influencers Get Crafty with Product Placement

Gone are the days of blatant product endorsements. In 2024, subtle product placement within organic content is king. Influencers will seamlessly integrate sponsored products into their everyday routines, making recommendations feel more genuine. Working with influencers can be very interesting but tiring as well. Sometimes, you need to contact them for collaboration, and sometimes you need to run behind them for scripts and videos. But, trust me, this is an interesting job for us. 

3. TikTok’s Live Revolution

Live streaming is taking centre stage on TikTok. The audience who wants to see live streaming expects to see more casual, unscripted content where creators directly interact with their audience. This “FaceTime” era of TikTok fosters a stronger sense of community and real-time engagement. When we work with the models on live-streaming content, the ideas come crazy. 

4. Rise of the AI Overlords (in a Good Way)

Artificial intelligence is no longer science fiction. Social media platforms are embracing AI to personalize user experiences, curate content feeds, and even power chatbots for enhanced customer service. With the help of AI we try to post every creative, video, and reel on time. Yes, we do integrate AI in social media for timely posting. We generate and create ideas and let AI do the posting. Easy, peasy, lemon squeezy!

5. Using Powerful Marketing Tool

The past is back in a big way! From “cottagecore” aesthetics to 90s throwbacks, several marketing taps into our emotional connection to simpler times.  Expect to see brands leveraging vintage trends to create a sense of familiarity and comfort. We try to bring back the thoughts and ideas of the audience and show them how the product works with the help of amazing marketing tools. 

6. SEO for Social Media? You Bet!

Believe it or not, people are increasingly using platforms like TikTok and Instagram for search purposes. Optimising your content with relevant keywords will be crucial for organic reach and discovery beyond your follower base. Trust me, when I say this, we have some amazing experts who integrate SEO into social media to rank each content faster. 

7. Platform Power Shifts: Focus on ROI

Brands are becoming more strategic about their social media presence.  Gone are the days of simply being on every platform.  Data-driven decisions will dictate which platforms offer the highest return on investment (ROI) for specific marketing goals.

8. Storytelling Gets a Twist

Linear narratives are taking a backseat. Social media storytelling in 2024 will be more dynamic and non-linear. Think bite-sized snippets that captivate attention and leave viewers wanting more. We understand your story to showcase them on social media. 

9. Gated Content: Exclusive Access for Engaged Followers

Platforms are experimenting with features that allow creators to offer exclusive content (like behind-the-scenes glimpses or early product access) to their most loyal followers. This fosters a sense of community and incentivizes engagement.

10. Instagram Doubles Down on Gen Z

Expect Instagram to continue catering to the desires of Gen Z.  Features like short-form video content (Reels) and interactive elements (Stories) will be further emphasized to keep this crucial demographic hooked.

Conclusion

By understanding these trends, you can tailor your social media strategy for success in 2024. Remember, authenticity, community building, and creative content will continue to be the cornerstones of a thriving social media presence. So, stay informed, embrace the new, and watch your social media engagement soar!