Job Title: Business Development Manager (BDM)
Company : Shades & Motion Creative Hub Pvt Ltd
Location : Noida (On-site)
Department : Business Development & Sales
Share Your CV/Portfolio at:
hr@shadesandmotion.com
ABOUT SHADES & MOTION
Shades & Motion is a creative production and content company specializing in video production, branded content, digital campaigns, and creative solutions for brands. We work with businesses to bring their ideas to life through impactful storytelling and high-quality creative execution. We are looking for a result-oriented Business Development Manager (BDM) with proven experience in a production house or advertising agency. The ideal candidate should have a strong understanding of the creative industry, established client relationships, and the ability to generate new business opportunities and drive revenue growth.
ROLE OVERVIEW
We are looking for a proactive and result-driven Business Development Manager (BDM) with prior experience in an Advertising Agency or Production House only. The candidate will be responsible for generating leads, acquiring clients, building strong business relationships, and driving revenue growth for the agency.
KEY RESPONSIBILITIES
1. Business Development & Lead Generation
● Identify, develop, and pursue new business opportunities across brands, corporates, startups, advertising agencies, and marketing teams.
● Build and maintain a strong pipeline of prospective clients and business leads.
● Proactively reach out to potential clients through networking, referrals, industry events, LinkedIn, and other relevant channels.
● Develop strategies to expand the company’s client base and increase revenue.
2. Client Acquisition & Relationship Management
● Build and maintain strong relationships with brand managers, marketing heads, agency partners, and key decision-makers.
● Understand client requirements, business objectives, budgets, and campaign expectations.
● Conduct client meetings, presentations, and pitches to showcase the company’s capabilities and services.
● Develop long-term client relationships to encourage repeat business and client retention.
3. Pitching, Proposals & Commercial Negotiations
● Collaborate with the creative and production teams to develop relevant proposals, pitch decks, and project estimates.
● Prepare and present commercial proposals, quotations, and business presentations.
● Negotiate project budgets, pricing, payment terms, and commercial agreements while protecting company margins.
● Follow up consistently on proposals, pitches, and prospective deals to convert opportunities into confirmed projects.
4. Industry Networking & Market Research
● Maintain an understanding of the advertising, media, digital marketing, and video production industries.
● Identify emerging market trends, competitor activities, and potential business opportunities.
● Build strategic partnerships with advertising agencies, media companies, brands, and other industry stakeholders.
● Represent the company at relevant networking events, industry meetings, and business forums.
5. Revenue Growth & Reporting
● Develop and execute business development plans aligned with company revenue targets.
● Maintain accurate records of leads, client interactions, proposals, deal stages, and conversions in the company’s CRM or tracking system.
● Prepare regular business development reports covering pipeline value, new leads, conversions, and revenue.
● Coordinate with internal teams to ensure a smooth transition from client acquisition to project execution.
REQUIRED QUALIFICATIONS & EXPERIENCE
● Mandatory: Prior experience working with a production house or advertising agency.
● Proven experience in business development, sales, client servicing with revenue ownership, or a similar commercial role within the creative industry.
● Strong understanding of video production, branded content, advertising campaigns, digital content, and creative services.
● Demonstrated ability to acquire new clients and convert leads into paying projects.
● Experience in client pitching, proposal development, budget negotiation, and deal closure.
● Strong professional network and relationship-building skills within the advertising, media, or brand ecosystem.
● Excellent communication, presentation, negotiation, and interpersonal skills.
● Ability to work independently, manage multiple opportunities, and meet business targets.
PREFERRED SKILLS
● Existing relationships with brands, marketing teams, advertising agencies, and corporate clients.
● Experience handling B2B sales and high-value creative or production projects.
● Understanding of production workflows, project costing, and creative campaign requirements.
● Familiarity with CRM tools, sales pipelines, and business reporting.
KEY PERFORMANCE INDICATORS (KPIs)
Performance will be evaluated on:
● Qualified leads generated and new client acquisition.
● Revenue generated and achievement of business targets.
● Lead-to-client conversion rate.
● Value of the active sales pipeline.
● Number and value of confirmed projects.
● Repeat business, client retention, and strategic partnerships.
IDEAL CANDIDATE PROFILE
We are looking for a proactive, commercially driven professional who understands how the creative industry works, can confidently pitch ideas and services to decision-makers, and has the ability to turn relationships into revenue. The candidate should be comfortable working in a fast-paced creative environment and collaborating closely with creative, production, and management teams. Important: Candidates without prior production house or advertising agency experience will not be considered for this role.
APPLY NOW
Send your CV/Portfolio at:
hr@shadesandmotion.com