The never-ending debate for all video marketers Animation vs. live action? It is like a never-ending husband-wife feud, so just pick a side; it is crucial.
Let us begin by determining which is preferable for my project. Which format is best for my company’s branding and personality?
There is no such thing as right or wrong. We think there should be a clarity like black and white, but as we live in this messed up world, sometimes it is in the centre of something, something is good or something is bad in everyone; I remember the show CID there was a famous dialogue ” KUCH TO GADBAD HAI DAYA”…. As we all know, both have advantages and disadvantages, so it is critical to learn about the disadvantages as well. Everything boils down to what you want your content to achieve and what you want your audience to learn. Is this a video for personal or educational purposes? Do you want to have the best of both worlds?
Most importantly, which will maximise your budget and time constraints, you should earn like a husband and spend like a house wife?
We have listed the benefits and drawbacks of both video formats below, so you can weigh them equally.
WHY USE ANIMATED VIDEO?
The goal of content is to tell a story. Whether it is a narrative about your product, your customers, or even regulatory reforms, as a content producer, your primary goal is to share a message that compels, persuades, and convinces your audience to act.
The story, however, is only as good as its execution. Consider the following. If you have a great story but deliver it poorly, your audience is less likely to act…. “it’s same like my cooking skill my mom expresses the recipe in a great way but I delivered it on plate in a horrible way”. So, if you don’t want to messed up your video content then it’s critical to express your story in a good way.
This is where animated videos can come in handy. A rich, interesting medium that is inexpensive, easy to manage, and will make your main points stand out is animated video. It provides all the benefits of a visual medium while requiring far fewer resources than you might expect.
PROS OF ANIMATED VIDEOS
Animated videos have the advantage of not requiring actors or expensive locations. There are no sets to build, no locations to find, and no volatile actors to manage. You will save funds, duration, and hard work.
Animated videos are also ideal for illustrating abstract products or services. They represent a method of bringing complex topics to life by engaging the audience.
TAKE, FOR EXAMPLE, HUBSPOT’S “WHAT IS ARTIFICIAL INTELLIGENCE?”
They could have written a lengthy piece explaining the concept of AI. Instead, they created a 6-minute animated video that explains what AI is all about in a digestible manner.
Tech companies understand the difficulties of explaining the technologies with which they work. As a result, there has been an increase in the use of animated videos to explain abstract concepts.
CONSIDER WHAT MULESOFT HAS DONE HERE:
Animated videos are not just useful for explaining complex technological concepts. For example, Tech Insider wanted to demonstrate the depth of the oceans in a clear and powerful way.
While everyone understands that 12,100 feet is a long distance, few can picture what that looks like.
CONS OF ANIMATED VIDEOS
The main disadvantage of animated videos is that they can feel more impersonal than live action videos.
HERE IS AN EXAMPLE OF A GOOD LIVE ACTION EXPLAINER:
‘Adam Knows Best’ explains abstract or interesting concepts in an engaging way using live action productions video. This means that explainer videos do not have to be animated in order to be effective.
On the other hand, when JotForm tested animated versus live action video, they discovered that animated video outperformed live action video. With a 20% higher click rate, YouTube served at a higher rate.
Animated videos can take three to seven weeks to create, depending on length and complexity. Bear in mind that timing is important.
WHY LIVE ACTION VIDEOS?
The process of creating live action videos is entirely different. You begin with a script and storyboard stage. You will either have to do it yourself or hire someone to do it for you.
Then there is the filming, which will necessitate the following: location, cast, insurance, props, wardrobe, and set.
Finally, you have completed all your post-production elements. Editing, music, sound effects, and additional graphics….do you know one thing that how this expensive word factor ‘’ ex·pen·sive ik-ˈspen(t)-siv. : involving high cost or sacrifice’’ i think here expensive = live action videos….just a bad joke
However, if time and money are limited, a DIY-style live action video can be shot in just a few days.
One major advantage of live action is that you can use what you already have. You can use your home or workplace as a setting and enlist the help of friends and colleagues to perform some acting.
You can also make any necessary changes and even improvise on the day if desired. This will prevent costly changes in the future.
So, the cost is determined by what resources you can use and what you must obtain. You can then budget based on your findings.
PROS OF LIVE ACTION VIDEOS
Live-action video productions have the advantage of conveying an authentic, instructive tone. They can also have a humanising effect.
People can sometimes relate to live-action productions video is better because they communicate emotions more quickly. This is due to our ability to interpret body language.
Dollar Shave Club created a great example of a live action video with a lot of personality:
Live action videos are also faster to create if you don’t include too many complex elements. The longer the video, the more writers, actors, locations, and camera angles you add.
A well-planned, logistically light video can be completed in three to six weeks.
CONS OF LIVE ACTION VIDEOS
The main disadvantage of live action is the expense…… If you choose to do live action videos and do not get a better result, you’ll be saying to your mother, “I need a new bank account,” just like I did. This one has run out of money,” and I can’t tell you what happened after that…… You are mature enough to understand the mother’s reaction, or you can say action….
The higher the price, the more complex, reputable, and high-quality the video.
Another disadvantage of live action video is the inability to edit the footage after it has been recorded. This can be difficult if you miss a scene or want to add a few extra words. It may be impossible to reassemble the crew, location, and setup. whereas with animated videos, changes and amendments are much easier.
Always consider your resources when creating realistic footage. The location, camera, sound equipment, and talent you select all have a cost.
FAQ’s
1. WHAT EXACTLY IS THE MEANING OF ANIMATION?
Animation is the simulation of movement created by a sequence of pictures. Or it works in a more complicated way. Once we have explored the various types of animated feature films,
2. WHAT DOES THE TERM “LIVE ACTION” MEAN?
A live action film is simply one that features live actors. That is real people and animals. All these films feature both live actors and animated characters. They are simply the live-action portion of an animated film.
3. LIVE ACTION VS. ANIMATION WHICH ONE IS LESS EXPENSIVE?
Both formats have the potential to be the same price, depending on your ideas and the complexity of your video. Most people believe that animation is the least expensive option because it does not require the construction of a set or the hiring of a camera crew, lighting equipment, or actors.