From when you were little, You have undoubtedly noticed that the animation style that you were accustomed to as a child has transformed into something more magical. Yes there is nothing that can beat Lion King from the 90’s (IMO) but who thought that VR would be a thing of the present. And also having interactive films that involve coding, which then gets made as animated options to choose from, while we watch Bandersnatch on Netflix. If you haven’t watched? You Never lived!
Animation first appeared in films, and animated characters and everything was made by hand, sketched, modelled in clay and while it was always manually done. Fast cut, to today. These days, it can be found all over from animated/interactive billboards, social media, TV, Video Games, etc. Visuals have just been getting better and feeling more real, so imagine life in 2030, which is just 7 years away. Toy story was 22 years back, look where we are. The monsters are still in the cupboard, waiting to take over the world.
In all these media and will continue to advance.
If you compare the industry today to where it was just two to three years ago, you will see that the results are far greater than we could have possibly imagined and has increased by 29%. While the major players in the international market are Disney and Pixar, the Indian artists are standing at par with the monoliths of animation and delivering the quality that is at par. The opportunities in animation are endless, with the right action and the right connection the world is your oyster.
What direction might the animation industry take next?
In this blog, we share our predictions for the future of animation and what to look forward to.
History of the Animation Startup
In 1974, a short educational film in Hindi called “Ek Anek Aur Ekta” was aired on national television, marking India’s first foray into the world of animation. The first animated television programme produced in India, “Ghayab Aya” which debuted in 1986, came after it. Since then, animation has spread to almost every industry, from popular culture to becoming a crucial component of advertising and promotions.
“Ek Anek Aur Ekta”
The animation industry was estimated to be worth around Rs. 1,100 crores in 2006 by the auditing firm PriceWaterhouseCoopers and with a growth rate of about 22%, itreached Rs. 5,400 crore by the end of 2015. Given that this represents just 2% of the global animation market, the sector has enormous room for expansion.
Across all age groups, a growing portion of the audience today exhibits a growing affinity for animated works. In this situation, an effective animated marketing video has a great deal of potential to raise awareness of a product or service among any specific target audience.
Today, where is animation used?
The market for animated movies is huge. Animation has been used in some of the highest grossing movies ever, such as “Frozen” and “Toy Story 3.” The highest grossing movie to date, “Avatar,” demonstrates how far technology has advanced in terms of producing lifelike fantasy settings and creatures that work well with actual actors.
Animation in the Adworld
Additionally, animation is crucial to contemporary business. To draw in the audience, it is frequently used in advertising. Be it through text display or the latest BOAT commercial.
In education, animation is frequently used as a powerful tool, especially for younger age groups. Children can learn how to communicate with one another and form connections through animation.
Adults can learn important skills like how to care for someone with a disability or how to administer CPR using animation.
Staying Up to Date
Due to the success of movies like “Finding Nemo” and “Avatar,” animation has experienced a significant growth spurt recently. The most recent winner of the Academy Award for Best Animated Feature Film was Pixar’s “Inside Out.” Pixar has created their own internal software and does not use any animation programmes that are readily available to the general public. However, the 2009 film “Avatar” was made with the aid of numerous pieces of freely accessible software, including Autodesk Maya, Avid, and Adobe After Effects.
Also, not to forget the short films that have changed the world and had the truest meanings with great messaging powers. All of Entertainment needs animation and films to keep itself afloat.
The Prospects for Animation
Personal narratives and stunning visual effects for the upcoming Marvel film will both play a significant role in the future of animation. Streaming services like Netflix are already ravenous for fresh and intriguing voices, and the metaverse will make it possible for a greater variety of voices from around the world to connect and share.
Animation is a Trend That Brands and Artists Are Choosing to Use
If the pandemic persists, advertisers have adapted and started using animation, claims Business Insider India.
There is no need to arrange in-person meetings and shoot in-person in actual studios. They can now create intriguing tales and intricate characters in the convenience of their own homes.
Even if they are permitted to film live-action commercials and videos, doing so is difficult due to the numerous safety regulations that must be followed.
Using animation can be advantageous for brands and artists because it gives them a chance to be original and stand out from the crowd. They have the option to select the type of animated video they want to publish. Is it 2D, 3D, mixed media, stop-motion, whiteboard, or another type of animation?
The most recent song by Armaan Malik is a romantic, mellow animated song that lasts for more than a minute. A love story between two co-workers develops, with Zomato serving as an unlikely matchmaker. In the music video, the food delivery service appears more than twice.
Brands may decide to create an animated web series about their product or service that is appealing to their target market.
Their viewers will return to watch their animated videos and grow closer to the characters if their series is engaging, convincing, and informative.
To Sum It Up
The animation sector is evolving quickly, and this change will not stop anytime soon. As technology develops and tastes alter to reflect our capabilities, you can anticipate seeing even faster changes in the years to come.
It is obvious that the animation industry will grow in demand and meet consumer demands given the confluence of all these animation trends and the quality of animation’s increasing realism.