Animation is a skill that takes years to master. However, if you master some animation tips, your learning process will be accelerated. Look no further for excellent 2D/3D animation tips and tricks to upscale your business. Videos have improved lead generation for 84% of marketers and 86% of business owners. According to reports, animated videos have helped marketers increase website traffic.
This figure by itself illustrates the power of video marketing.
Animation video marketing is incredibly effective today, when the pandemic has increased video consumption to new heights.
Having said that, nothing is as easy or clear-cut as it first appears. There are numerous obstacles in the way.
For instance, 44% of marketers claim that creating videos is too time-consuming, 43% claim that it is too complicated, and 37% claim that it is too expensive.
To fully benefit from animation video marketing, one must understand how to get around these obstacles.
Here are 5 ways in which animation video marketing can benefit your business in scaling up:
1. Positive Brand impression
By employing more innovative forms of advertising. Businesses and brands benefit from the ability to make an impression on both current and potential new customers. Brands can share more information about their intentions, values, and goals. As a result, their customers are more aware of who they are as a business. In addition to their values and how they can help clients.
Brands are now connected to festivals and occasions. While companies promote their products, the commercials are renowned for their storytelling, use of various animation styles, and emotional and nostalgic response they elicit. The brand’s perception has changed as a result of this type of advertising, and most importantly, consumers now remember it.
2. Simple To Grasp
It can be very difficult to convey a complex idea or product solely through text. The audience may or may not connect and engage with the copy, depending on how it is written and how technical it is. An Animated Explainer Video often does a better job of bringing an idea to life than copy and flat images. A technical and complex idea or message can be effectively communicated through animation videos in the form of a brief story.
3. Animation Boosts Conversion Rates
Users are 100% more likely to stay on a website longer when it has video content Additionally, 64% of people are more likely to complete an action after watching a video, be it filling out a contact form or making a purchase.
The user is more likely to watch an Animated Explainer Video than read the same information on your website to learn about the benefits of your product or service. As a result, your message can be delivered engagingly while the user learns more about your company. A great way to encourage them to take further action is to include a call to action at the conclusion of the video.
4. Enjoyable and Educational
Like how animated children films and cartoon videos use entertainment and creativity to capture viewers’ attention, marketing strategies use these same methods. Consumers are more likely to pay attention to animation than traditional ads because animation is frequently used for entertainment rather than being considered a marketing tool.
Animation videos have countless possibilities; it does not have to be accurate or realistic; it can be enjoyable, imaginative, and creative.It is not only a great way to tell a story and engage your audience. It is a fun way to entertain customers and make them remember your brand.
5. Content Updates Easily
In this digital age, it is crucial to adapt to changes and demonstrate your relevance, especially if you work in a field that undergoes constant change, like technology. It is crucial that you change your messaging and marketing materials to reflect this.
A great way to maintain the freshness of your content is with animated video. Instead of reshooting the entire video, animation is much simpler and less expensive to edit if you want to change your messaging or visuals to appeal to a different audience.
Perhaps you are thinking that it is absurd to hear about a marketing strategy that offers so many advantages. Well, we do comprehend. Just keep in mind that the main goal of explainer videos is to identify the customers’ problems and then alleviate them. Other advantages will follow naturally if you have a clear marketing strategy and know where to place your explainer videos.
In the end, animation is a potent marketing tool that can help you connect with your audience, stick in their minds, draw in new viewers, and increase conversion rates.